As the number of people on digital platforms continues to grow, there is a parallel rise of virtual spaces and virtual worlds. While virtual reality may seem like an irrelevant technology, its uses are increasing. An increasing number of industries use virtual environments already. Given the opportunity to create a new world, how far would you go? What if you could live your dreams in a place that is not our own…

Think you can spot the difference between content generated by AI and content generated by a human? Read through the below and see if you can spot which sentences or paragraphs were compiled by an NLP algorithm. — Artificial Intelligence Artificial intelligence is revolutionizing the world around us. It already powers our smartphones, but the implications don’t stop there. Artificial Intelligence will not only impact how we use technology, it will transform how we live, interact with others and work. …

In the early days of the World Wide Web, most websites were focused on providing information about a specific topic, product, or service. But as the web has evolved, so has the way we use it. These days, the web is more about connecting people and information than it is…

What are the key components for good data visualisations? — There are many ways to visualise data, and the best approach depends on the data itself and the story you want to tell. However, there are some common principles that can help you create effective visualisations. By following these principles, you can create visualisations that are both informative and visually…

As advertisers, we are always looking for new and innovative ways to reach our target audience. With the rapid development of blockchain technology, we can now add blockchain to that list. Here are five benefits of using blockchain technology for advertising: 1. Increased transparency and trust. One of the key benefits of blockchain technology is…

In recent years, artificial intelligence (AI) has seen a surge in adoption, thanks to the development of technologies like machine learning and natural language processing. This has led to a number of businesses harnessing the potential of AI to enhance their operations. The advertising industry is no exception. AI is…

This is how Marketing Automation will be used in future Disclaimer: These are the new things I would personally like to see, and things I think we will see more often in the future. Note: Yes, I want machine learning and AI to do the bulk of the work. Machines can learn, optimize, and implement marketing-related solutions faster than I…

Data is an essential element in a successful Marketing Automation strategy. As the adage goes, “good input means good output”. Which translates to “better data quality equals better quality results”. Think of data as the heart of your Marketing Automation implementation. The heart does not function well when it is…

What does a simple implementation look like? Say we have three users visiting the eCommerce platform. USER A, USER B, and USER C. The journey begins as soon as USER A, USER B, and USER C visit the eCommerce platform. USER A is browsing without any purchase intent (Browse 4 Product pages). USER B is browsing with…