What are Generative Adversarial Networks? Generative Adversarial Networks (GANs) are a type of artificial intelligence algorithm used to generate new data samples from a training dataset. GANs are made up of two neural networks, a generator and a discriminator, which compete against each other in a game-theoretic setting. …

As the number of people on digital platforms continues to grow, there is a parallel rise of virtual spaces and virtual worlds. While virtual reality may seem like an irrelevant technology, its uses are increasing. An increasing number of industries use virtual environments already. Given the opportunity to create a new world, how far would you go? What if you could live your dreams in a place that is not our own…

Think you can spot the difference between content generated by AI and content generated by a human? Read through the below and see if you can spot which sentences or paragraphs were compiled by a LLM. — Artificial Intelligence Artificial intelligence is revolutionizing the world around us. It already powers our smartphones, but the implications don’t stop there. Artificial Intelligence will not only impact how we use technology, it will transform how we live, interact with others and work. …

Learn more about the power of the Brand Impact Index (BII) In modern marketing, understanding and quantifying a brand’s impact is more crucial than ever. Brands are not just entities awaiting consumer recognition but active participants in a dialogue shaping consumer perceptions, behaviours, and loyalty. This complex interaction necessitates a…

The Key to Optimizing Advertiser Campaigns in 2023 — In the past decade, marketing mix modelling (MMM) has become an increasingly important tool for advertisers due to its ability to help them analyze the performance of their campaigns and optimize their budget allocations. As technology advances, MMM will become even more important in 2023 as advertisers need to find…

This article was written by an AI — enjoy! — Are you sure you want to know? Because if you’re anything like me, once you learn how to do everyone’s job by yourself, you’ll never want to go back to doing just your own job! Seriously though, if you’re determined to take on the world (or at least your office)…

In the early days of the World Wide Web, most websites were focused on providing information about a specific topic, product, or service. But as the web has evolved, so has the way we use it. …

What are the key components for good data visualisations? — There are many ways to visualise data, and the best approach depends on the data itself and the story you want to tell. However, there are some common principles that can help you create effective visualisations. By following these principles, you can create visualisations that are both informative and visually…

As advertisers, we are always looking for new and innovative ways to reach our target audience. With the rapid development of blockchain technology, we can now add blockchain to that list. Here are five benefits of using blockchain technology for advertising: 1. Increased transparency and trust. One of the key benefits of blockchain technology is…