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Xavier de Carvalho
Xavier de Carvalho

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The metaverse is not coming — it’s here.

As the number of people on digital platforms continues to grow, there is a parallel rise of virtual spaces and virtual worlds. While virtual reality may seem like an irrelevant technology, its uses are increasing. An increasing number of industries use virtual environments already. Given the opportunity to create a new world, how far would you go? What if you could live your dreams in a place that is not our own…

Metaverse

8 min read

The metaverse is not coming — it’s here.
The metaverse is not coming — it’s here.

Pinned

This is how dangerous AI can be.

Think you can spot the difference between content generated by AI and content generated by a human? Read through the below and see if you can spot which sentences or paragraphs were compiled by an NLP algorithm. — Artificial Intelligence Artificial intelligence is revolutionizing the world around us. It already powers our smartphones, but the implications don’t stop there. Artificial Intelligence will not only impact how we use technology, it will transform how we live, interact with others and work. It’s set to create new industries that didn’t exist before…

AI

3 min read

This is how dangerous AI can be.
This is how dangerous AI can be.

Pinned

How Marketing Automation Can Help Advertisers

Introduction to Marketing Automation Marketing Automation tools are not a replacement for your marketing team. Chances are, if you have attended a virtual conference or sat in any virtual boardroom lately, you would have heard the phrase “Marketing Automation”. Here is the basic outline, in case you haven’t. More often than not you’ll encounter…

Marketing

5 min read

How Marketing Automation Can Help Advertisers
How Marketing Automation Can Help Advertisers

Jan 30

5 benefits of blockchain technology for advertisers.

As advertisers, we are always looking for new and innovative ways to reach our target audience. With the rapid development of blockchain technology, we can now add blockchain to that list. Here are five benefits of using blockchain technology for advertising: 1. Increased transparency and trust. One of the key benefits of blockchain technology is…

Blockchain

3 min read

5 benefits of blockchain technology for advertisers.
5 benefits of blockchain technology for advertisers.

Jan 29

The impact AI will have on advertising in 2022.

In recent years, artificial intelligence (AI) has seen a surge in adoption, thanks to the development of technologies like machine learning and natural language processing. This has led to a number of businesses harnessing the potential of AI to enhance their operations. The advertising industry is no exception. AI is…

Artificial Intelligence

8 min read

The impact AI will have on advertising in 2022.
The impact AI will have on advertising in 2022.

Jan 14, 2021

12 Ambitious Predictions For The Future of Marketing Automation

This is how Marketing Automation will be used in future Disclaimer: These are the new things I would personally like to see, and things I think we will see more often in the future. Note: Yes, I want machine learning and AI to do the bulk of the work. Machines can learn, optimize, and implement marketing-related solutions faster than I…

Marketing

2 min read

12 Ambitious Predictions For The Future of Marketing Automation
12 Ambitious Predictions For The Future of Marketing Automation

Jan 9, 2021

What does data do for marketing automation?

Data is an essential element in a successful Marketing Automation strategy. As the adage goes, “good input means good output”. Which translates to “better data quality equals better quality results”. Think of data as the heart of your Marketing Automation implementation. …

Data

3 min read

What does data do for marketing automation?
What does data do for marketing automation?

Dec 24, 2020

A Simple Marketing Automation Example

What does a simple implementation look like? Say we have three users visiting the eCommerce platform. USER A, USER B, and USER C. The journey begins as soon as USER A, USER B, and USER C visit the eCommerce platform. USER A is browsing without any purchase intent (Browse 4 Product pages). USER B is browsing with…

Marketing Automation

3 min read

A Simple Example of Marketing Automation
A Simple Example of Marketing Automation

Jan 14, 2020

This is about ownership and communication.

An introduction. One of my peers posed a thought-provoking question to their team at work today. It was a simple question brought up after a member of their team hadn’t turned in a clients report. When they were queried as to why the report wasn’t submitted, they replied with “I was busy…”. …

Leadership

4 min read

This is about ownership and communication.
This is about ownership and communication.
Xavier de Carvalho

Xavier de Carvalho

https://xavierdecarvalho.com/

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