PinnedXavier de CarvalhoMaximizing GPT-3 & ChatGPT’s Potential while Managing RisksGenerative Pre-trained Transformer 3 (GPT-3) and Chat Generative Pre-trained Transformer (ChatGPT), created by OpenAI, are two of the most…4 min read·Jan 10, 2023----
PinnedXavier de CarvalhoGenerative Adversarial Networks (GANs) in advertisingWhat are Generative Adversarial Networks?8 min read·Jul 17, 2022----
PinnedXavier de CarvalhoThe metaverse is not coming — it’s here.As the number of people on digital platforms continues to grow, there is a parallel rise of virtual spaces and virtual worlds.8 min read·Jan 25, 2022----
PinnedXavier de CarvalhoThis is how dangerous AI can be.Think you can spot the difference between content generated by an AI and content generated by a human? Read this article and find out.3 min read·Dec 17, 2021----
Xavier de CarvalhoUnderstanding and Applying the Dynamic Margin-Adjusted CPA Model in Diverse IndustriesNavigating the Complexities of Cost Per Acquisition with Innovation and Precision21 min read·Feb 1, 2024----
Xavier de CarvalhoThe Brand Impact Index (BII): An IntroductionLearn more about the power of the Brand Impact Index (BII)7 min read·Nov 24, 2023----
Xavier de CarvalhoMarketing Mix Modelling: 2023 & Beyond (No Cookies!)The Key to Optimizing Advertiser Campaigns in 20233 min read·Dec 8, 2022----
Xavier de CarvalhoHow to do everyone’s job by yourself.This article was compiled by an AI — enjoy!2 min read·Oct 4, 2022----
Xavier de CarvalhoThe Spatial WebThe Spatial Web is the next evolution of the internet, where physical location is a first class citizen. Read more about the Spatial Web.3 min read·Jul 12, 2022----
Xavier de Carvalho4 Key data viz components to get rightWhat are the key components for good data visualisations?5 min read·May 24, 2022----